International Marketing
| Structure Type: | Course |
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| Code: | TLYS1101 |
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| Type: | Elective |
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| Level: | Master |
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| Credits: | 5.0 points |
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| Responsible Teacher: | Virtanen, Henrik |
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| Language of Instruction: | English |
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Course Implementations, Planned Year of Study and Semester
| Curriculum | Semester | Credits | Start of Semester | End of Semester |
| T-LY-2011 |
2 autumn |
5.0 |
2012-08-24 |
2012-12-18 |
| T-LY-2013 |
2 autumn |
5.0 |
|
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Learning Outcomes
Course at Seinäjoki AMK (specialisation studies).
Student understands international marketing as a holistic process influenced by environmental factors both in domestic country and target market country. Students are able to analyze these factors and utilize this information in adaptation of its’ international marketing strategies and marketing-mix in a given situation. Student is able to recognize and solve challenges faced in international marketing process from planning to management.
Student's Workload
Total work load: 135 h.
- scheduled studies: 24 h.
- individual studies: 111 h.
Prerequisites / Recommended Optional Courses
No prerequisites.
Contents
Other environmental factors influencing international marketing decisions
Marketing mix in international business environment
Internationalization strategies in international business environment
Recommended or Required Reading
To be announced.
Mode of Delivery / Planned Learning Activities and Teaching Methods
Lectures, discussions, litterature assignment and/or company cases. A development assigment connected to the employers business.
Assessment Criteria
To be announced.
Assessment Methods
The assessment takes into account the working methods, problem-solving skills and the ability to apply theoretical knowledge in order to develop the working and business practices.
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