Green Marketing

Structure Type: Course
Code: TLS1402
Type: Compulsory
Level: Bachelor
Credits: 3.0 points
Responsible Teacher: Skåtar, Kim
Language of Instruction: Finnish

Course Implementations, Planned Year of Study and Semester

Curriculum  Semester  Credits  Start of Semester  End of Semester
T-LT-2012   2 spring   3.0        
T-LT-2013   2 spring   3.0        
T-LT-2013V   2 autumn   3.0        
LT-2014   2 spring   3.0        

Student's Workload

Total work load of the course: 81 h
-of which scheduled studies: 40 h
-of which autonomous studies: 41 h

Prerequisites / Recommended Optional Courses

Basics of Marketing. Corporate social responsibility.

Recommended or Required Reading

Ottman Jaqueline A. 2011. The new rules of Green Marketing. Sheffield. Greenleaf Publishing Limited Martin, Diane&Schouten, John. 2012. Sustainable Marketing. New Jersey. Prentice-Hall Olausson Victoria. 2009. Grön kommunikation. Malmö. Liber

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments, project work

Assessment Criteria

1 the student understands some basics about consumer and buying behaviour
3 the student understands well the basics about consumer and buying behaviour and can apply learned issues in practice
5 the student understands excellently the basics about consumer and buying behaviour and can to a great extent apply the learned issues in practice

Assessment Methods

Numerical (0-5). Exam 50%, Assignments and project work 50%.