Information and Planning
|Structure Type: ||Module|
|Credits: ||15.0 points|
|Responsible Teacher: ||Skåtar, Kim|
|Language of Instruction: ||Finnish|
The aim is that the student knows the planning process of marketing and understands the importance of information as a basis for planning. The student is able to use methods of collecting and analyzing and is able to develop a marketing plan.
Marketing research (7 cr)
Marketing strategy and planning (8 cr)