Information and Planning

Structure Type: Module
Code: TLS1200
Type: Compulsory
Level: Bachelor
Credits: 15.0 points
Responsible Teacher: Sk├ątar, Kim
Language of Instruction: Finnish

Learning Outcomes

The aim is that the student knows the planning process of marketing and understands the importance of information as a basis for planning. The student is able to use methods of collecting and analyzing and is able to develop a marketing plan.

Marketing research (7 cr)
Marketing strategy and planning (8 cr)