Structure Type: Module
Code: TLA1400
Type: Compulsory
Level: Bachelor
Credits: 12.0 points
Responsible Teacher: Skåtar, Kim
Teacher Team: Hellström, Heidi ; Liedes, Pia ; Hartman, Tuula
Language of Instruction: Finnish

Learning Outcomes

The objective of the Marketing module is that the student knows and understands marketing to consumers, the basics of Marketing Laws and the Marketing Communication.