Basics of Marketing

Structure Type: Course
Code: TLA0204
Type: Compulsory
Level: Bachelor
Credits: 5.0 points
Responsible Teacher: Malin, Timo
Teacher Team: Skåtar, Kim
Language of Instruction: Finnish

Course Implementations, Planned Year of Study and Semester

Curriculum  Semester  Credits  Start of Semester  End of Semester
T-LT-2009   1 autumn   5.0   2009-08-24   2009-12-19  
T-LT-2009V   1 autumn   5.0   2009-08-24   2009-12-19  
T-LT-2010   1 autumn   5.0   2010-08-24   2010-12-18  
T-LT-2010V   1 autumn   2.0   2010-08-24   2010-12-18  
T-LT-2010V   1 spring   3.0   2011-01-05   2011-06-17  
T-LT-2011   1 autumn   5.0   2011-08-22   2011-12-23  
T-LT-2011V   1 autumn   2.0   2011-08-22   2011-12-23  
T-LT-2011V   1 spring   3.0   2012-01-09   2012-06-18  
T-LT-2012   1 autumn   5.0   2012-08-24   2012-12-18  
T-LT-2012V   1 autumn   2.0   2012-08-24   2012-12-18  
T-LT-2012V   1 spring   3.0   2013-01-05   2013-06-18  
T-LT-2013   1 autumn   5.0        
T-LT-2013V   1 autumn   5.0        
LT-2014   1 autumn   5.0        
LT-2014V   1 autumn   5.0        
LT-2015V   1 autumn   5.0        
LT-2016V   1 autumn   5.0        

Learning Outcomes

The student gets familiar with the basic definitions of marketing and learns how to conduct marketing-decisions in companies and organizations.

Student's Workload

Total work load of the course 135 h
- of which scheduled studies 45 h
- of which autonomuos studies 90 h

Prerequisites / Recommended Optional Courses



Customer-oriented marketing, marketing environment, customer behavior, segmenting, marketing mix elements (product, price, place, promotion).

Regional Impact

The course give the basic knowlidge of the local shop- and service businesses and the local business environment.


The course book cast a glance into the international markets through exembles.

Recommended or Required Reading

- Blythe. J 2014. CIM Coursebook Marketing Essentials. The Chartered Institute of Marketing CIM. Taylor and Francis. Butterworth-Heinemann. Routledge.
- Other material provided by the lecturer.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments, projects and test.

Assessment Criteria

5: utilise theories, concepts and methods consistently in various situations
3: utilize essential concepts in single situations and assignments and understand the theories on which the assignments are based
1: recognise and understand the essential theories, principles and methods

5: choose appropriate sources for the situation
- assess the sources used
- use the latest international sources and databases in the field
- give reasons for solutions made when acting in tasks of an expert
- use independently various problem solving methods
- recognise development needs in the field

3: the basics of information retrieval
- restrict the need of information
- utilize the essential information resources and databases on the field, international ones included
- take into account the responsibilities and obligations connected with the utilisation of information (e.g. copyrights and plagiarism)
- define the area of expertise in the field – utilise the problem-solving methods learnt during the study unit
- find the essential parts of the problem
- conceive the phases of a development process

1: recognise the need of information
- search for information from various sources , when given guidance
- make a difference between common knowledge and research knowledge
- is aware of the responsibilities and obligations connected with the utilisation of information (e.g. copyrights and plagiarism)
- knows the referencing and citation practises
- recognise the area of expertise in his/her field
- utilise the problem-solving methods dealt with during the study unit when given guidance
- has a positive attitude towards developing

Assessment Methods

Numerica- (0-5). Test 30 %, Projectwork 50%, Activity 20%.