International Marketing Management

Structure Type: Course
Code: TIS1106
Type: Compulsory
Level: Bachelor
Credits: 5.0 points
Responsible Teacher: Lautamäki, Satu
Language of Instruction: English

Course Implementations, Planned Year of Study and Semester

Curriculum  Semester  Credits  Start of Semester  End of Semester
T-IB-2009   2 spring   5.0   2011-01-05   2011-06-17  
T-IB-2010   2 spring   5.0   2012-01-09   2012-06-18  
T-IB-2011   2 spring   5.0   2013-01-05   2013-06-18  
T-IB-2012   2 spring   5.0        
T-IB-2013   2 spring   5.0        
T-LT-2013   3 autumn   5.0        
T-LT-2013V   3 autumn   5.0        
LT-2014   3 autumn   5.0        
IB-2014   2 spring   5.0        
IB-2015   2 spring   5.0        
IB-2016   2 spring   5.0        
IB-2017   2 spring   5.0        

Learning Outcomes

The student is able to analyze and make strategic marketing decisions from an international point of view. The student will learn international marketing as a strategic process, learn how to do internal and external analysis to support international marketing and how to develop, implement and control a marketing plan.

Student's Workload

Total work load of the course: 135 h
-of which scheduled studies 65 h
-of which autonomous studies: 70 h
The assesment of student's own learning 1 h is included in contact lessons.

Prerequisites / Recommended Optional Courses

Previous courses in marketing

Contents

International marketing management skills and as a process, international marketing strategies, marketing mix strategies and management, marketing intelligence, marketing organization, analytical tools, marketing plan

Regional Impact

Case studies related to international businesses operating within the region

Internationality

International perspective is inherent and all-encompassing in this course. International companies are used as examples, students do case studies related to them and build up an international marketing plan for a company. An international workshop can be organized within this course.

Recommended or Required Reading

Philip Kotler and Kevin L. Keller 2012. Marketing Management.
Norton Payley 2006. The Manager's Guide to Competitive Marketing Stragies (from Ebrary).
Other material informed by the teacher.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, project/group work, individual assignments.

Assessment Criteria

5 The student can utilize, write and communicate about the theories, concepts and methods of international marketing management. In assignments, the student retrieves information systematically from scientific publications, modifies the information for various purposes and assesses the reliability of the information. Student clearly recognizes the development needs in the field by providing analytical insights and justified solutions by applying the principles of sustainable development. The student acts ethically and professionally, as well as communicates fluently and consistently.
3 The student utilizes and discusses the consistently the theories, methods and concepts of international marketing management in written and oral communication. In assignments, the student retrieves information from publications in the field, applies acquired information and assesses the correctness of information. In interactive tasks and situations, the student acts and communicates professionally.
1 The student utilizes and discusses the essential theories, concepts and methods. In assignments, the student is able to retrieve and utilize information from various sources and understands the significance of the reliability. In interactive tasks and situations, the student acts and communicates in various groups.

Assessment Methods

Active participation, project/group task and examination. Numerical (0-5).

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