International Marketing

Structure Type: Module
Code: TIS1100
Level: Bachelor
Credits: 15.0 points
Responsible Teacher: y
Language of Instruction: English

Learning Outcomes

The student understands how to use information for marketing decisions especially in international settings.
The student masters elements of marketing in international context both in consumer and business to business marketing
The student can collect, analyze and interpret relevant information from the market.
International Market Research (5cr)
Business to Business Marketing (5cr)
International Marketing Management (5cr)