International Market Research

Structure Type: Course
Code: TIBS1101
Type: Compulsory
Level: Bachelor
Credits: 5.0 points
Responsible Teacher: Sabel, Thomas
Teacher Team: Sabel, Thomas
Language of Instruction: English

Course Implementations, Planned Year of Study and Semester

Curriculum  Semester  Credits  Start of Semester  End of Semester
T-IB-2010   2 autumn   5.0   2011-08-22   2011-12-23  
T-IB-2011   2 autumn   5.0   2012-08-24   2012-12-18  
T-IB-2012   2 autumn   5.0        
T-IB-2013   2 autumn   5.0        
IB-2014   2 autumn   5.0        
IB-2015   2 autumn   5.0        
IB-2016   2 autumn   5.0        
IB-2017   2 autumn   5.0        

Learning Outcomes

The objective of this course is to introduce students to the basic concepts and methods of market research and analysis.

Student's Workload

Total work load of the course: 135 h -of which scheduled studies 65 h -of which autonomous studies: 70 h
The assesment of student's own learning 1 h is included in contact lessons.

Prerequisites / Recommended Optional Courses

Studies and Information Acquisition

Contents

Identification of information sources and research methods to be used and recognition of the importance of marketing information systems in marketing management. Definition of the marketing problems, researching the markets, key market research methods, planning the research project and the design and process of market research.

Recommended or Required Reading

- Kumar, V. 2000(or latest edition). International Marketing Research. USA. Prentice Hall.
- Saunders, M. – Lewis, P. – Thorhill, A. (latest edition). Research Methods for Business Students.
- Additional material provided by the lecturer.

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, individual and group assignments.

Assessment Criteria

5 the student has an excellent understanding of the main elements of international market research and can to a great extent apply the learned issues in practice.
3 the student understands well the main elements of international market research and can apply learned issues in practice.
1 The student has a basic understanding of international market research

Assessment Methods

Theory on reserach methods 40%, practical research and analyses 60%. Numerical (0-5).

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