Marketing communication

Structure Type: Course
Code: TIA0206
Type: Compulsory
Level: Bachelor
Credits: 4.0 points
Responsible Teacher: i
Teacher Team: Malin, Timo
Language of Instruction: English

Course Implementations, Planned Year of Study and Semester

Curriculum  Semester  Credits  Start of Semester  End of Semester
IB-2015   1 spring   4.0        
IB-2016   1 spring   4.0        

Learning Outcomes

The student understands basic concepts of marketing communication mix integrated with social media aspect as well as importance of marketing online and offline from the company point of view. The student is familiar with different ways of applying the means of marketing in practice. The student understands the basics of marketing communication laws.

Student's Workload

Total work load of the course: 108 h
- of which scheduled studies: 54 h
- of which autonomous studies: 54 h
The assesment of student's own learning 1 h is included in contact lessons.

Prerequisites / Recommended Optional Courses

Marketing mix elements


Basic of marketing communication and different communication mix: advertising, branding, sales promotion, public relations, social media, web content, blogging, word of mouth and guerilla marketing. Basics of marketing communication legislative topics.

Recommended or Required Reading

-Marketing communications: Integrating offline and online with social media / P.R. Smith & Ze Zook (2011)
-Other material provided by the teacher

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, pair and individual assignments, team work

Assessment Criteria

5 Student understands marketing communication from theoretical and practical perspective and can utilize oneĀ“s learning outcome innovatively in a communications plan. Student can develop new marketing solutions and has the ability to show deep understanding of information search as well as evaluate reliability of resources. Student can implement legislative subjects in to marketing communication.
3 Student knows how to utilize marketing communication from theoretical and practical perspective and use it versatile with legislative issues. Student knows at some extend how to search information.
1 Student understands the concept and content of marketing communication mix and the marketing communication law.

Assessment Methods

Numerical (0-5). Exam, project work and other assignments