Nyström, Marjo ; Lautamäki, Satu
Language of Instruction:
The student understands the role and meaning of the marketing mix elements.
The student masters the basic skills related to marketing law, communication and relationship management.
The student can adapt their marketing knowledge in practice.
Marketing mix elements (3cr)
Customer relationship marketing (3cr)
Basics of marketing laws (3cr)
Marketing communication (3 cr)