Project Marketing

Structure Type: Course
Code: IKTS4102
Type: Compulsory
Level: Bachelor
Credits: 5.0 points
Responsible Teacher: Agbejule, Adebayo
Language of Instruction: English

Course Implementations, Planned Year of Study and Semester

Curriculum  Semester  Credits  Start of Semester  End of Semester
I-KT-2011   4 autumn   5.0        
I-KT-2011EM   4 autumn   5.0        
I-KT-2012   3 spring   5.0        
I-KT-2012EM   3 spring   5.0        
I-KT-2013   3 autumn   5.0        
I-KT-2013   3 autumn   5.0        
I-KT-2013EM   3 spring   5.0        
EY-2014   3 autumn   5.0        
KT-2014   3 autumn   5.0        
KT-2014   3 autumn   5.0        
KT-2014V   4 autumn   5.0        
EY-2015   3 autumn   5.0        
KT-2015   4 autumn   5.0        
KT-2014EM   3 spring   5.0        
KT-2015EM   3 spring   5.0        
ET-2016   3 autumn   5.0        
KT-2016   3 autumn   5.0        
KT-2016V   4 autumn   5.0        
ET-2017   3 autumn   5.0        
KT-2017   3 autumn   5.0        

Learning Outcomes

The objective of the course is to provide an in-depth understanding of the concepts and method used in the sales and marketing of projects. Application of knowledge to energy industry is emphasized.

Student's Workload

70h scheduled studies
65 h autonomous studies
The assessment of student’s own learning 1 h is included in contact lessons.

Prerequisites / Recommended Optional Courses

Basics of project management in energy business

Contents

Types of project, characteristics of project business, project sales and marketing, project marketing logic, project negotiations and contracts, managing customer relationships, screening projects, project construction, and customer solutions. Marketing, managing, and maintaining projects with regards to cultural context would be discussed.

Recommended or Required Reading

Project Marketing: Beyond Competitive bidding by Bernard Cova and Pervez Ghauri, 2002. Addition reading package supplementary lecture material provided by the lecturer

Mode of Delivery / Planned Learning Activities and Teaching Methods

Lectures, assignments, team works and project work.

Assessment Criteria

1: The student is able, with guidance, to utilise the methods learnt during the study unit.
3: The student is able to utilise the methods learnt during the study unit independently.
5: The student is able to utilise the methods learnt during the study unit independently and is able apply the learnt knowledge in new contexts.

Assessment Methods

Lectures, case assignments, laboratory exercises and examinations.

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