The students of International Business started a project in B-to-B marketing in September. The assignment was given by VASEK.
The group named B-Hub explains that Vaasa EnergySpin was their customer and the goal was to raise awareness and build brand for it as well as to improve their business marketing solutions.
EnergySpin is a forum where energy startups and talents meet with international investors and executives.
After gathering information the group (Nataliia Eliakina, Anna Zaborna, Ly Dang, Tetiana Nedbailo, Andrea Klein and Quan Hynh) decided to create a platform for online marketing.
They wanted to make the project applicable also in practice. The best outcome for themselves was learning to make a real marketing strategy for a real customer.
- The most important value for us is to get new ideas from young people, says Business Accelerator Marko Koski from VASEK.
VAMK teacher Heidi Hellström was pleased with the cooperation with VASEK as the project was both international and in the local energy field.
- Students had state of the art ideas for EnergySpin, says Heidi.
Nataliia Eliakina, Anna Zaborna, Ly Dang, Tetiana Nedbailo, Andrea Klein and Quan Hynh built up a platform for EnergySpin.
Text and photo: Pia Liedes