Current News

Making a product international

Posted on 2015-11-06 08:34:53 EET.

IB-2 students started a marketing project by listening to a brief given by a local company presenter. The challenge was how to export lactose free porridge and mashed potato to African and Asian countries. The groups will now start doing market research and present their results in December.

This project will be completed in International Marketing Management course instructed by Satu Lautamäki.

www_ibtasting.jpg

Andrea Corchero and Laura Wikström had a taster of the product: porridge made of potatoes and lactose free milk powder.

www_ibtasting2.jpg

Thu Vo, Minh Tran and Lea Luncz learned that lactose intolerance is common in Asian and African countries.

Text and photos: Pia Liedes

Back